Family inquiries
Track tour requests and admissions contact forms.
Analytics for nursing & long-term care.
Long-term care decisions are made by families researching with care. Ghost Metrics shows which content earns trust and which channels drive tour requests and admissions inquiries, with the compliance these facilities require.
Nursing & senior careFamily inquiriesSigned BAA included
How families choose care
Understand the family journey to an admissions inquiry.
An adult child researches care options, reads your amenities and care-level pages, and requests a tour. Ghost Metrics shows which content and channels build the trust that drives inquiries, without storing the family or the resident.
Care-level & amenity pagesPricing & availabilityTour-request formsAdmissions inquiries
Earn trust, fill beds, stay compliant.
Insight tuned to long-term care decisions.
Content engagement
See which care and amenity pages build trust.
Inquiry funnels
Find where families drop off before reaching out.
Channel sources
Know which referrers and searches drive inquiries.
Census ROI
Tie marketing to tours and admissions interest.
Signed BAA
HIPAA coverage with audit logging.
Why long-term care chooses Ghost Metrics
Inquiry forms can contain resident and family details that qualify as PHI. Ghost Metrics keeps that out of analytics while showing which content and channels build trust and drive admissions interest.
Trust-building content insight
See which pages move families to inquire.
Inquiry and tour tracking
Measure the conversions that fill your census.
Signed BAA & audit logs
Compliance documented for every page.
US-hosted & encrypted
AES-256 at rest, hosted in the US.
0%
PHI exposure, by design
100%
Of inquiries attributed
1 BAA
Covers every page
Long-term care questions, answered
Can I track tour and inquiry forms?
Yes, as compliant conversion events. Sensitive family and resident details are stripped before anything is stored.
Can I see which content builds trust?
Yes. Engagement and funnel reporting show which care-level, amenity, and pricing pages move families toward an inquiry.
Is this compliant for admissions pages?
Yes. Every page is covered by a signed BAA, with PHI redaction and US-based hosting.
Explore other specialties
Every kind of practice gets a purpose-built, compliant setup.
Earn trust and fill your census.
See how long-term care facilities drive inquiries, compliantly.